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Amazon is increasing the price of Prime to $99 - Disgruntled Tech

Amazon is increasing the price of Prime to $99

| On 19, Mar 2014

On Thursday, the online marketplace; Amazon announced that their Prime service is going to be raised from $79 to $99. This is the first time the price of Prime has ever changed.

Prime is a service provided by Amazon that allows for unlimited 2-day shipping on a endless amount of eligible items(Not all items listed on Amazon). Along with unlimited 2 day shipping, you will also get free standard shipping on eligible items and free no-rush delivery. Along with all the shipping benefits, you also get access to Amazon’s video streaming site – Prime Instant Video.  Lastly, you get one free kindle book every month.

According to Amazon, the price hike won’t affect any users until their renew date, so if you just purchased a year of Prime you won’t be grand-fathered into paying a additional $20 for the service.

We are writing to provide you advance notice that the price of your Prime membership will be increasing. The annual rate will be $99 when your membership renews on ____.

Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years. Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. We also added unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners’ Lending Library.

For more information about your Prime membership, visit our Prime membership page.


The Amazon Prime Team

We’ve already heard of several customers being turned off by the new price of Prime. Are you a current member of Prime? Does the new price still justify the benefits? Let us know down below!

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